Download PDF Lettering and Alphabets: 85 Complete Alphabets (Lettering, Calligraphy, Typography), by J. Albert Cavanagh
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Lettering and Alphabets: 85 Complete Alphabets (Lettering, Calligraphy, Typography), by J. Albert Cavanagh
Download PDF Lettering and Alphabets: 85 Complete Alphabets (Lettering, Calligraphy, Typography), by J. Albert Cavanagh
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From the Back Cover
Here is a practical book that not only teaches a full course in professional lettering but also contains dozens of hand-lettered alphabets that may be reproduced without cost or permission.This volume is particularly valuable to beginners who want to get a job with an advertising agency, publisher, or commercial art studio. The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and many other useful lettering styles. All of this is made clear and graphic with the author's own illustrations.Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist. Dover unabridged republication of the original 1946 edition of Lettering.
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Product details
Series: Lettering, Calligraphy, Typography
Paperback: 128 pages
Publisher: Dover Publications (June 1, 1955)
Language: English
ISBN-10: 0486200531
ISBN-13: 978-0486200538
Product Dimensions:
7.9 x 0.3 x 8.8 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
48 customer reviews
Amazon Best Sellers Rank:
#64,604 in Books (See Top 100 in Books)
Was listed as Used: Acceptable, but would have been more appropriately labeled something like Very Heavily Used. The cover is in really rough shape, almost every page is stained some sort of way, most of the pages have been written on in pencil or marker, a couple of the pages are completely disconnected from the book. It’s a miracle none of the pages are missing. If I were buying as a gift for someone else, I would have asked for a refund, but it’s for me, and even though it’s in really rough shape, it is still readable. The book itself has been a great read so far.
I have recently fallen in love with the art of hand lettering. I wanted to purchase a book of alphabet examples, and I am so happy I purchased this one! There are tons of different styles and weights, and I have had plenty of fun trying to practice each one! I highly recommend this for the budding letterer!
The alphabets in this book are fantastic. A wide variety in variations of styles make for great practicing and an excellent resources when crafting final pieces. The instruction and examples included are great, as well. The book is a good size and not so big that you can't take it with you to practice during your down time throughout the day.I would highly recommend this book.
Great great book for the price. I had to wait longer for it to ship however the wait was worth it. I am learning new lettering and fonts I will utilize in my everyday life and in my crafts.
I use it as a reference for lettering and calligraphy. Lots of great pics.
Great book! I am always searching for good reference books for handlettering and this is a great one. I believe it is an upgrade of an older book, but I love that it has full page spreads of full alphabets and letters.
This book is good for the history of font, not so much for learning how to hand letter? Which is what I bought it for.
Love the variety of alphabets. A great reference as I'm expanding my hand-lettering/typography craft!
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