Download PDF Marketing: An IntroductionBy Rosalind Masterson, David Pickton
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Marketing: An IntroductionBy Rosalind Masterson, David Pickton
Download PDF Marketing: An IntroductionBy Rosalind Masterson, David Pickton
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"Marketing: An Introduction" offers the first year undergraduate student all the preliminary information needed for an Introductory Marketing module. With strong pedagogic content to support and enhance learning and a European outlook, "Marketing: An Introduction" is an attractive alternative to traditional comprehensive texts. Its student friendly approach provides clear and accessible introductions to marketing ideas, whilst challenging the reader to apply these concepts as they work through the textbook. The numerous Insights, Activities, Focus Boxes, Cases and Questions help to bring marketing to life as a contemporary and engaging topic.
- Sales Rank: #10039807 in Books
- Published on: 2004-03-01
- Original language: English
- Number of items: 1
- Dimensions: 10.28" h x .87" w x 7.60" l,
- Binding: Paperback
- 550 pages
About the Author
Rosalind Masterson is a Senior Lecturer at De Montfort University Business School. David Pickton is the Principle Lecturer at De Montfort University Business School.
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